Toyota Taps Droga5 For New Creative on Hydrogen-Fuel-Cell Vehicle

Automakers Meets N.Y. Shop for New Vehicle Launch

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Droga5 and Toyota have come together for new creative for the pre-launch campaign for the automaker's new Hydrogen Fuel Cell Vehicle in Japan, U.S. and Europe next year. The FCV is a new category, and Toyota told Ad Age that the marketer looked to other agencies to "explore breakthrough ideas" in digital and social. Read more about the work on AdAge.com.

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About

Credits
Date
Jun 26, 2014
Agency:
Droga5
Client:
Toyota
Category
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