Toyota: iQ Street View

Giving Google a hand.

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Because Belgium has many small, narrow streets, Google Street View, which launched there last year, was never able to capture all of its nooks and crannies. To solve the problem, Happiness Brussels and Toyota Belgium created iQ Street View," to promote the small, nimble car, as well as give Google a hand in the process.

The iQ was fitted out with a 360-degree camera, with all the equipment needed to capture the data stored inside the car -- another opportunity to show off how spacious it is. People are asked to tag the streets that Google did not manage to film on the site

The car will then drive along those streets, capturing the data, which will be handed over to Google at the end of the year.

Those living in the tagged streets -- the narrowest roads of Belgium -- will be directly targeted with an offer for the iQ.

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About

Credits
Date
May 31, 2012
Agency:
Happiness Brussels
Client:
Toyota
Creative:
Peter Ampe
Creative:
Isabel Peeters
Concept:
Patrick Glorieux
Concept:
Naim Baddich
Head of Art:
Cecilia Azcarate Isturiz
Copywriter:
Patrick Glorieux
Art Director:
Naim Baddich
Graphic Design:
Jeremy Vandenbosch
Producer:
Bart Vande Maele
Director:
Bob Jeusette
Engineer:
Jan Martin Mantkowski
Website:
Bliss Interactive
Digital Media:
Red Works
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