'Birdman' Writer Armando Bo Directs a Nostalgic Bromance for Toyota

Love Wins Out in Camry Ad Via Conill

By Ann-Christine Diaz. Published on Aug 24, 2016

Editor's Pick

Armando Bo, Oscar-winning screenwriter of "Birdman" and director on big productions for Qualcomm and Visa, among others, applies his storytelling talents to this nostalgic bromance for the Toyota. Created out of Conill to promote the Camry, it follows the life-long competition of two brothers, who we see duking it out on every sort of field -- while they're frolicking on the beach, sliding down an amusement park ride or playing with a toy racetrack.

Fast forward several years and we find them about to race on the famed Circuit de Monaco, each driving a Camry. Zipping along the windy roads, they remain neck and neck, glancing sideways and exchanging smiles as they remember their contests past. Ultimately, we find that their kinship wins out, when they cross the finish line at the same time. A jazzy, Rat Pack-era inspired track produced out of Miami's Personal Music and recorded by Grammy winning musicians and composers Alexis Estiz and Alberto Slezynger enhances the bromantic vibe.

"We wanted to know how a regular guy would feel if he had a chance to drive his car in the Circuit De Monaco," said Bo in a statement. "But most of all, we wanted you to care about these guys and their big dream."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Aug 24, 2016
Executive Creative Director:
Diego Yurkievich
Associate Creative Director:
Federico Duran
Director of Integrated Production:
Rodrigo Vargas
German Libenson
Chief Strategy Officer:
Verena Thompson
Group Strategic Planning Director:
Jennifer Dellapina
Senior Planner:
Megan Taylor
Director of Client Services:
Cilmara Santos
Group Account Director:
Anabel Ordoñez
Account Supervisor:
Julia Sanchez
Senior Account Executive:
Gabriela Acevedo
Account Executive:
Ruben Sierra
Production House:
Armando Bo
Luciano Urbani
Executive Producer:
Jorge Larrian
Executive Producer:
Patricio Alvarez Casado
Director of Photography:
Christos Voudouris
Ezequiel Olemberg
Marcelo Dovidio
Production Designer:
Charly Carnota
1st AD:
Esteban Gomez
Pablo Piriz
Personal Music
Recording Studio:
Tono Studios

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.