Creativity

Toyota: Planet Kaizen

In addition to launching the automaker's new "Moving Forward" campaign, Saatchi & Saatchi/L.A. has also launched a specialized website for Toyota,

Editor's Pick

In addition to launching the automaker's new "Moving Forward" campaign, Saatchi & Saatchi/L.A. has also launched a specialized website for Toyota, PlanetKaizen.com, which aims to draw performance enthusiasts in with the sort of technical information usually reserved for car show press kits. Named for the Japanese concept of "kaizen" -- or "continuous improvement" -- the site guides users through the inner workings of Toyota's vehicles and manufacturing processes while providing news about the latest product developments.

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About

Credits

Date
Oct 07, 2004
Programming:
Missing Pixel
Client:
Toyota
Executive Creative Director:
Harvey Marco
Copywriter:
Felipe Bascope
Art Director:
Michael Reginelli
Creative Director:
Doug Van Andel
Agency Producer:
Jay Tannenbaum
Agency:
Saatchi & Saatchi Los Angeles

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