Toyota: Plug In Championship

Phone recharging gets a little more exciting.

Published on

Editor's Pick

Tokyo agency Party is turning the tedious task of recharging your phone into a game, in a digital effort promoting the Toyota Prius. Plug-In Championship lets users score points for the actual action of plugging in their phone. Depending on how fast they do it, and their location, they are also rewarded by different video clips, and players compete against others in a "world championship". The game is available free for iPhone and Android.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 03, 2012
Party - Tokyo
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age