Creativity

Toyota (Poland): Unfortunate For Some

This new Polish print ad for the Prius reflects the fact that gas is running about 4.3 zlotys per liter in Warsaw, which is roughly equivalent to a whopping $5.16 per gallon, according to Saatchi & Saatchi/Warsaw AD Johan Ohlson. No matter how hi

Published on Sep 19, 2006

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This new Polish print ad for the Prius reflects the fact that gas is running about 4.3 zlotys per liter in Warsaw, which is roughly equivalent to a whopping $5.16 per gallon, according to Saatchi & Saatchi/Warsaw AD Johan Ohlson. No matter how high the price of gas might rise in the U.S., this kind of geopolitical hardball would likely never play in the States, but it wasn't a struggle in Poland. "The client was excited

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