Toyota: Prius C Car Configurator - 3

Configure your Prius C on YouTube.

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Toyota and Saatchi & Saatchi LA launched a YouTube-based car configurator for the Prius c model. The configurator includes tutorial videos for first time car buyers, including information on financial planning or buying from a dealership. There is also an MPG calculator and a little tool that lets you re-skin the car in a color of your choice. The tutorials are hosted by Danica McKeller and Bill Nye the Science Guy, popular figures for the '90s kids generation.

The target demo for the Prius c is young urban professionals, and the insight for the car configurator is that while they are too busy to check into Foursquare and such to 'unlock deals,' they are always on the hunt for helpful online tools that help them collect opinions about what to buy.

The configurator is part of a larger 'Game of Life' themed campaign for the Prius, which involves a partnership between the car company and Hasbro. Read about the effort on AdAge.com.

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About

Credits
Date
Apr 04, 2012
Agency:
Saatchi & Saatchi Los Angeles
Client:
Toyota
ECD:
Chris Adams
ECD:
Margaret Keene
CD:
Bill Roden
AD:
Erek Vinluan
AD:
Rebecca Johnson-Pond
CW:
Chelsea DuBois
Designer:
David Hsia
Director of Integrated Production:
Tanya LeSieur
Associate Director of Integrated Production/EP:
Melissa Eccles
Sr. Producer:
Margaret Nickerson
Integrated Producer:
Megan Bettor
Interactive Producer:
Brian Grannan
Integrated Production Coordinator:
Mike Heil
Creative Technology Director:
Doug Palmer
Creative Technology Lead:
Luke Grannis
Creative Technology Lead:
Lawrence Altaffer
Creative Developer:
Eric Dutton
User Experience Designer:
Dan Henderson
User Experience Designer:
Emily Smith
Director of Print & Integrated Art Services:
Lorraine Alper-Kramer
Print Producer:
Gloria Olegario
Art Producer:
Cindy Rowe
Project Manager:
Jill Savage
Strategic Planning Director:
Sara Bamossy
Senior Strategic Planner:
Regan Zajac
Senior Participation Planner:
Nguyen Duong
Interactive Media Producer:
Brian Grannan
Business Affairs Manager:
Stephen Duncan
Client Name:
Colin Morisako
Production Company:
Stopp LA
EP:
Jesper Palsson
Interactive Producer:
Fredrik Montan Frizell
Interactive Producer:
Jessica Broms (iMedia)
Creator:
Zachary Richter
Technical Director:
Bo Gustavsson
Lead Flash Developer:
David Robbins (iMedia)
Production Company (Configurator Video Content):
Stopp LA in Association w/Recommended Media
ECD:
Jesper Palsson
ECD:
Henry Hobson
CD:
Zachary Richter
Editing Company:
Hutchco
EP:
Jane Hutchins
Editor:
Jon Howard
Finish:
Stopp LA
Special Effects:
Stopp LA
Music:
Stopp LA
Sound Design:
Stopp LA
Mix:
Joel Waters at Lime Studios
Illustrator:
Rizon

See more credits

Category
Latest Creativity News on Ad Age

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