Toyota: Prius Cozy

A cuddly outfit for your Prius.

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Editor's Pick

As part of the ongoing Toyota Prius Projects launched this Fall, Saatchi & Saatchi L.A. created this new holiday "outfit" for the car using nearly 100 skeins of yarn. The agency teamed with Magda Saveg, founder of the Knitta knitting community, based in Austin, Texas to complete the cozy to be used as a holiday message to the Prius community and fan base. Visitors to the Prius Projects site can share the video and send personalized messages to family and friends, and in 2011 Toyota will check in with the Prius community to decide what next to do with the cozy.

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About

Credits
Date
Dec 22, 2010
Agency:
Saatchi & Saatchi LA
Client:
Toyota
Executive Creative Director:
Mike McKay
Creative Director:
Michael Tabtabai
Creative Director:
Ron Thompson
Art Director:
Daniel Shapiro
Copywriter:
Andy Kadin
Director of Integrated Production:
Tanya LeSieur
Executive Integrated Producer:
Melissa Eccles
Associate Integrated Producer:
Kristen Koeller
Creative Technology Director:
Christopher Kief
Production Company:
1st Avenue Machine
Director:
Aaron Duffy
Director:
Mark Foster
Executive Producer:
Sam Penfield
Editor:
Mark Foster
Editor:
Patrick Scola
Music:
Bigfoote Music
Category
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