Creativity

Toyota: Prius Heads Up Display

Man your webcam and steer a Prius with your head.

Published on Oct 01, 2009

Editor's Pick

Users can steer a Prius with their heads in this game-like banner from Glue London. The effort makes use of headtracking technology and the webcam to show off the car's "heads-up" display, or H.U.D, which projects driving speed and other data onto the windshield so drivers can keep their eyes on the road.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 01, 2009
Agency:
glue London
Client:
Toyota

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.