Toyota: Prius Heads Up Display

Man your webcam and steer a Prius with your head.

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Users can steer a Prius with their heads in this game-like banner from Glue London. The effort makes use of headtracking technology and the webcam to show off the car's "heads-up" display, or H.U.D, which projects driving speed and other data onto the windshield so drivers can keep their eyes on the road.

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About

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Date
Oct 01, 2009
Agency:
glue London
Client:
Toyota
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