Toyota Prius: iPhone App Times Square Stunt

Live in Times Square. Draw on a billboard with the new Prius iPhone app.

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As part of its effort to launch the new Prius iPhone app, which is available for free on iTunes, Saatchi & Saatchi L.A. conceived this stunt that allows people to draw on the Reuters billboard in Times Square. The event runs through today and the billboard can be viewed on a live webcam on the Reuters site.

The app itself allows users to tour the new Prius, interact with the car's ads like the billboard and basically, have some fun, with a sketching feature and a multi-level game using the iPhone's accelerometer.

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About

Credits
Date
Oct 28, 2009
Agency:
Saatchi & Saatchi LA
Client:
Toyota
Executive Creative Director:
Mike McKay
Creative Director:
Scott Huebscher
Associate Creative Director:
Ricardo Yosy
Associate Creative Director:
Chris Pierantozzi
Art Director:
Ricardo Yosy
Art Director:
Chris Pierantozzi
Copywriter:
Jeff Nieberding
Senior Producer:
Jorge Acosta
Director of Integrated Production/Multimedia:
Tania LeSieur
Interactive Media Director:
Clifton Atkinson
Interactive Media Planner:
May Lee
Iphone App Production:
Appssavvy
Media Partner:
Reuters
Development Partner:
Bad Assembly
Video Production:
DAMPstudio
Creative Director:
David Morett
Photography:
David Morett
Video:
Daniel Phillips
Editing:
Daniel Phillips
Music:
Alan Kligert AKA Mirski
Category
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