Creativity

Toyota Pulls Off a Hilarious Getaway in Super Bowl Spot for the Prius

Bungling Bank Robbers Go Viral

By Alexandra Jardine. Published on Feb 07, 2016

Editor's Pick

Toyota's Super Bowl spot for the Prius was a hilarious romp of a car chase centered around four bungling bank robbers who end up (unexpectedly) with a Prius as their getaway vehicle.

The spot, by Saatchi & Saatchi L.A., is packed full of jokes, as the "Prius 4" negotiate a farmers' market and the freeway, their getaway goes viral and the car suddenly becomes cool. But this is also an opportunity to get in references to the car's various attributes including speed, quietness and automatic braking.

Top director Lance Acord of Park Pictures helmed the spot.

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Credits

Date
Feb 07, 2016
Agency:
Saatchi & Saatchi Los Angeles
Chief Creative Officer:
Jason Schragger
Client:
Toyota Prius
Creative Director:
Seth Rementer
Associate Creative Director, Copywriter:
Ben Hieger
Associate Creative Director, Art Director:
Verner Soler
Creative Team:
Katy Hamilton Ortega
Creative Team:
Chris Mead
Creative Team:
Allon Tatarka
Creative Team:
Craig Duffney
Creative Team:
Vikas Bhalla
Creative Team:
Tom Sebanc
Creative Team:
Verena Bird
Creative Team:
Steven Townsend
Executive Director, Integrated Production:
Lalita Koehler
Director, Content Production:
Sara Seibert
Executive Producer:
Gil DeCuir
Broadcast Producer:
Angela Zappella
Broadcast Producer:
Shawna Wilson
Music Supervisor:
Kristen Hosack
Project Manager:
Taylor Smith
Executive Digital Director:
Jeremiah Knight
Group Account Director:
Courtney Husk
Account Supervisor:
Brittany Luhrsen
Account Executive:
Michaela Chweidan
Assistant Account Executive:
Kaitlyn Roberts
Director, Public Relations:
Romina Bongiovanni
Planning:
Brian Ritter
Chief Strategy Officer:
Mark Turner
Strategic Planning:
Skyler Wallace
Executive Communications Director:
John Lisko
Broadcast Media Director:
Janet Waters
Media:
Lily Won
Broadcast Traffic:
Nadzyah Guillermo
Business Affairs Director:
Keli Christy
Senior Business Affairs Manager:
Kathi Bolliger
Client:
Jack Hollis
Client:
Cooper Ericksen
Client:
Thomas Crahan
Client:
Doug Coleman
Client:
Jenny Chang
Client:
Russ Koble
Client:
Beatris Diaz
Client:
Zorina Chen
Client:
Stephanie Eppig
Production Company:
Park Pictures
Director:
Lance Acord
Executive Producer:
Mary Ann Marino
Executive Producer:
Caroline Kousidonis
President of Production Company:
Jackie Kelman Bisbee
Line Producer:
Caroline Kousidonis
Editing Company:
Exile Editorial
Editor:
Kirk Baxter
Executive Producer:
Carol Lynn Weaver
Producer:
Lauren Pullano
Assistant Editor:
Jess Baclesse
Assistant Editor:
Jeremiah Mayhew
Finishing and Visual Effects:
A52
Visual Effects Supervisor:
Patrick Murphy
Head of Production:
Kim Christensen
Executive Producer:
Patrick Nugent
Finishing Producer:
Michael Steinmann
Head of 3D Animation:
Kirk Shintani
CG Supervisor:
Adam Newman
2D Visual Effects Artist:
Patrick Murphy
2D Visual Effects Artist:
Matt Sousa
2D Visual Effects Artist:
Steven Wolff
2D Visual Effects Artist:
Stefan Gaillot
2D Visual Effects Artist:
Andy McKenna
2D Visual Effects Artist:
Mike Vaglienty
2D Visual Effects Artist:
Christel Hazard
2D Visual Effects Artist:
Enid Dalkoff
2D Visual Effects Artist:
Hugh Seville
2D Visual Effects Artist:
Richard Hirst
2D Visual Effects Artist:
Michael Plescia
2D Visual Effects Artist:
Brendan Crockett
2D Visual Effects Artist:
Andy Rafael Barrios
2D Visual Effects Artist:
Dan Ellis
3D Artist:
Adam Newman
3D Artist:
John Balcome
3D Artist:
Joe Chiechi
3D Artist:
Michael Cardenas
3D Artist:
Jose Limon
3D Artist:
Tim Kadowaki
3D Artist:
Abel Salazar
3D Artist:
Mike Ko
3D Scanning:
Travis Reinke
Rotoscope Artist:
Tiffany Germann
Rotoscope Artist:
Cathy Shaw
Rotoscope Artist:
Robert Shaw
Telecine:
MPC
Color Artist:
Mark Gethin
Design Studio:
Elastic
Art Director:
Earl Burnley
Designer:
EJ Kang
Designer:
Mara Smalley
Designer:
Lucy Kim
Animator:
James Hurlburt
Animator:
Kyu Kim
Executive Producer:
Belinda Blacklock
Managing Director:
Jennifer Sofio Hall
Music Track:
"Apache" By: Incredible Bongo Band
Music Supervision and Composition:
Soundtree
Composer:
Peter Raeburn
Sound Design:
Skywalker Sound
Sound Design:
Mac Smith
Mix:
Lime
Mix:
Joel Waters

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