Toyota's Latest Sales Push Might Get You Teary-Eyed

New 'Toyotathon' Ad Brings Some Touchy-Feely to a Promotion

Published on

Editor's Pick

Toyota is taking a more emotive approach to promoting its "Toyotathon" December sales event this year, in this heartwarming holiday ad in which a family use their fleet of Toyotas to welcome one of their members home for Christmas.

Created by Saatchi & Saatchi L.A., and directed by Pete Riski at Rattling Stick (who's known for other tear-jerkers for unusual categories such as this one), the spot sees the cars converging in the countryside and creating a fairy light display that can be seen from the sky. As a young female soldier flies in on a plane, she sees the message "Welcome home Julia."

It's one of a series of spots that air through Jan. 3 tapping into various emotions felt during the holiday season. In the past, Toyota has taken a more light-hearted approach to pushing its sales event with spots conveying the urgency with which people need to get down there.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 14, 2016
Agency:
Saatchi & Saatchi LA
Client:
Toyota
Group VP, Vehicle Marketing:
Jack Hollis
VP, Vehicle Marketing & Communications:
Cooper Ericksen
GM, Cross Carline/TDA/Education:
Jim Mooney
National Manager, TDA/TRAC/TCUV:
Cynthia Brown
Marketing Manager, TDA/TRAC/TCUV:
Nicholas Miller
Group VP, Vehicle Marketing:
Jack Hollis
CCO:
Jason Schragger
ECD:
Fabio Costa
CD:
Leo Circo
ACD, Art Director:
Robyn Stern
ACD Copywriter:
Dan Sorgen
Senior Copywriter:
Craig Lederman
Executive Director, Integrated Production:
Lalita Koehler
Director of Content:
Sara Seibert
Exec. Content Producer:
Gil DeCuir
Content Producer:
Marina Korzon
Director of Business Affairs:
Keli Christy
Business Affairs Manager:
Margherite Vetrano/Katie Banghart
Senior Project Manager:
Jon Cindric
Group Account Director:
Ginger Christensen
Management Supervisor:
Lauren Messina
Assistant Account Executive:
Nate Rosen
Account Coordinator:
Alicia Simpson
Group Strategic Planning Director:
Evan Ferrari
Sr. Connection & Insights Strategist:
Brittany Berman
PRODUCTION COMPANY:
Rattling Stick
Director:
Pete Riski
Director of Photography:
Kris Kachikis
EDITING COMPANY:
Arcade Edit
EDITOR:
Kim Bica
VFX Studio:
Arsenal Creative
TELECINE:
MPC
Music Supervisor:
Kristen Hosack
SOUND DESIGN "Dream":
Barking Owl
Mix:
Lime Studios

See more credits

Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age