Home Gallery Video Toyota Sponsafier Case Study Toyota: Sponsafier Case Study From online design to real sheet metal. Published on Mar 24, 2010 Editor's Pick NASCAR fans get to design their own race car with Saatchi L.A.'s "Toyota Racing's Sponsafy Your Ride Contest. Fans can trick out their vehicles with pre-loaded graphics, paint brushes and their own graphics and potentially see their design appear on a real car—one grand prize winner, decided by online vote, will see his/her design hit the sheet metal at the 2010 NASCAR Sprint All-Star Race on May 22, 2010. The campaign also features spots directed by Epoch's Matt Aselton, banners, social media and PR> Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMar 24, 2010Client:ToyotaExecutive Creative Director:Mike McKayCreative Director:Andrew ChristouArt Director:Rick ArditoCopywriter:Grant SmithArt Director:Abe CortesAssociate Creative Director:Ron ThompsonIntegrated Design:Ron ThompsonArt Director:Nick LuckettCopywriter:Eric BurnettDirector of Integrated Productions:Tanya LeSieurMultimedia:Tanya LeSieurExecutive Interactive Producer:Tina GongsakdiAssociate Producer:Jenna Stepp CategorySocial MediaStuntWebsite Latest Creativity News on Ad Age 1stAveMachine, Click 3X, Humble Add Director Duos Lowe's Latest Spot Is 'Multi-Porpoise' Romance, Bromance Ruined by a Cheeky Skywriter in Slim Jim's New Spot Advertisement Ad Age Events Nov 02 Los Angeles, CA SummitAd Age Brand Summit The Ad Age Brand Summit in Los Angeles peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders. Learn more Related work Toyota: Everlasting Love Saatchi & Saatchi Germany Toyota: A SIRIous Safety Message Saatchi & Saatchi Stockholm Toyota: Weather Forecast Challenge Del Campo Saatchi & Saatchi Madrid Want to see your work in our gallery? Submit now
