Home Gallery Video Toyota Sponsafier Case Study Toyota: Sponsafier Case Study From online design to real sheet metal. Published on Mar 24, 2010 Editor's Pick NASCAR fans get to design their own race car with Saatchi L.A.'s "Toyota Racing's Sponsafy Your Ride Contest. Fans can trick out their vehicles with pre-loaded graphics, paint brushes and their own graphics and potentially see their design appear on a real car—one grand prize winner, decided by online vote, will see his/her design hit the sheet metal at the 2010 NASCAR Sprint All-Star Race on May 22, 2010. The campaign also features spots directed by Epoch's Matt Aselton, banners, social media and PR> Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMar 24, 2010Client:ToyotaExecutive Creative Director:Mike McKayCreative Director:Andrew ChristouArt Director:Rick ArditoCopywriter:Grant SmithArt Director:Abe CortesAssociate Creative Director:Ron ThompsonIntegrated Design:Ron ThompsonArt Director:Nick LuckettCopywriter:Eric BurnettDirector of Integrated Productions:Tanya LeSieurMultimedia:Tanya LeSieurExecutive Interactive Producer:Tina GongsakdiAssociate Producer:Jenna Stepp CategorySocial MediaStuntWebsite Latest Creativity News on Ad Age Video: Cannes Is Too Costly, WPP CEO Says, but There Might Be a Fix Kathryn Bigelow Joins Smuggler, Public Record Signs Daisy Zhou Agency Brief: Where Is Everybody? Related work Toyota: Skydiver Saatchi & Saatchi Los Angeles Toyota: Overheard Saatchi & Saatchi Los Angeles Toyota: New Gig Saatchi & Saatchi Los Angeles
