Toyota: Sponsafier Site

From online design to real sheet metal.

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Editor's Pick

NASCAR fans get to design their own race car with Saatchi L.A.'s "Toyota Racing's Sponsafy Your Ride Contest.

Fans can trick out their vehicles with pre-loaded graphics, paint brushes and their own graphics and potentially see their design appear on a real car—one grand prize winner, decided by online vote, will see his/her design hit the sheet metal at the 2010 NASCAR Sprint All-Star Race on May 22, 2010. The campaign also features spots directed by Epoch's Matt Aselton, banners, social media and PR.

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About

Credits
Date
Mar 24, 2010
Client:
Toyota
Executive Creative Director:
Mike McKay
Creative Director:
Andrew Christou
Art Director:
Nick Luckett
Art Director:
Rick Ardito
Art Director:
Abe Cortes
Copywriter:
Eric Burnett
Copywriter:
Grant Smith
Designer:
Ron Thompson
Director of Integrated Production:
Tanya LeSieur
Multimedia:
Tanya LeSieur
Executive Interactive Producer:
Tina Gongsakdi
Associate Producer:
Jenna Stepp
Production Company:
RESN
Creative Director:
Steve Le Marquand
Art Director:
Rik Campbell
Senior Digital Strategist:
Andy Williams
Lead Producer:
Jim Goldblum
Senior Designer:
Vinny Lowe
Senior Designer:
Francis Cheetam
Logo Animation:
Matt Hazard
Category
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