Creativity

Paralympian Amy Purdy Is Inspirational in Toyota Super Bowl Spot

Spot Also Features the Voice of Muhammed Ali

Published on Jan 23, 2015

Editor's Pick

Paralympian athlete Amy Purdy is the star of this Super Bowl spot from Toyota, advertising its Camry marque with an inspirational message. The ad, by Saatchi & Saatchi L.A., features the voice of Muhammad Ali reciting its "How Great I Am," speech, as we see double amputee Purdy running, snowboarding, driving her car and practising ballroom dancing. The athlete, who won a bronze medal for Snowboard Cross at Sochi last year, is considered one of the most commercially successful Paralympians in the world.

The spot, one of two that Toyota will run during the Super Bowl, forms part of Toyota's "One Bold Choice Leads to Another" campaign for the new 2015 Toyota Camry. See AdAge.com for the full story.

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About

Credits

Date
Jan 23, 2015
Agency:
Saatchi & Saatchi LA
Client:
Toyota
Music:
Elias
Executive Creative Director:
Vincenzo LoRusso
Creative Director:
Michael Goldstein
Executive Producer:
Ann Haugen
Senior Producer:
Katie Overcash

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