To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Toyota: Tacoma Murals

"When we sat down to concept this year’s Tacoma print campaign, we knew we had to do something out of the ordinary â€" something that would allow us to reinvent what our long-running 'Unbreakable' campaign m

Editor's Pick
"When we sat down to concept this year’s Tacoma print campaign, we knew we had to do something out of the ordinary â€" something that would allow us to reinvent what our long-running 'Unbreakable' campaign meant," say Saatchi/L.A. creatives Dino Spadavecchia and Napper Tandy. Murals painted on the sides of buildings in high-traffic areas, designed by streetsmart artist Dave Kinsey, were the nifty solution â€" especially since they incorporate actual sheet metal. This UFO scene is on Wilshire Blvd. in L.A.'s Miracle Mile; the woolly stompers are on Crenshaw Blvd. in Torrance. Each mural took about two weeks to paint, attracting plenty of attention from passers-by, and you can bet there are Mammoth and Alien Invasion making-of videos on YouTube.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 12, 2007
Client:
Toyota
Agency:
Saatchi & Saatchi Los Angeles
Executive Creative Director:
Harvey Marco
Creative Director:
Steve Chavez
ACD/Art Director:
Dino Spadavecchia
Copywriter:
Napper Tandy
Art Director:
Conan Wang
Illustrator:
Dave Kinsey
Photographer:
Kevin Necessary
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age