Creativity

Terry Crews and The Muppets Have 'No Room for Boring' in Super Bowl Spot

Watch Mr. Crews Completely Fall in with The Muppet Lifestyle in Saatchi LA Spot

Published on Jan 28, 2014

Editor's Pick

Saatchi & Saatchi Los Angeles are behind the winning combination of funnyman Terry Crews and the Muppets, in Toyota's super-fun Super Bowl spot. It begins with Mr Crew driving up to an abandoned vehicle on a dusty road, when the cuddly creatures climb into his roomy Highlander and start singing "No Room for Boring."

There's a social media aspect to the campaign -- The Muppets will be providing real time updates at @Toyota, via #NoRoomForBoring as they travel to the game in the Highlander on Sunday. Conill and 360i worked on the campaign, along with Saatchi.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 28, 2014
Agency:
Saatchi & Saatchi LA
Client:
Toyota
Executive Producer:
Margaret Nickerson
Senior Producer:
Holly Otto
Exec. Creative Director:
Margaret Keene
Creative Director:
John Payne
ACD:
Matthew Poitras
ACD:
Jera Mehrdad
ACD:
Martin Donovan
Director (Production):
Jody Hill
DP (Production):
Mattew Libatique
Exec. Producer (Production):
Michael Sagol
Producer:
Luke Ricci
Production Supervisor:
Yuki Wakano
Editorial Company:
Whitehouse Post
Editor:
Rick Lawely
Assistant Editor:
Zach Vandlik
Producer:
Kristen Branstetter
Executive Producer:
Joni Williamson
VFX/Animation:
The Mill
Colorist:
Sean Coleman (Co3)
Music Co.:
Walker Music Studio
Sound Design:
Lime Studios
Composer:
Marco Benvenuto

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.