Toyota: The All New 2008 Sequoia

Both skiing and surfing enthusiasts can enjoy Saatchi, LA's pair of web videos for Toyota that follow the snow-capped adventures of the Schmidts and the beach-combing goings-on of the Geiselmans. Promoting the new '08 Sequoia

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Both skiing and surfing enthusiasts can enjoy Saatchi, LA's pair of web videos for Toyota that follow the snow-capped adventures of the Schmidts and the beach-combing goings-on of the Geiselmans. Promoting the new '08 Sequoia, the online experience treats visitors to the Hurley-sponsored Geiselmans along with music downloads and key features of the Sequoia brand as well as The North Face-endorsed extreme skier Scott Schmidt and his brood as they take on the peaks of Montana.

Dubbed "Anything But Ordinary," the Toyota-touting webisodes will roll out in three more installments with different families according to the Saatchi camp, offering a no-holds-barred view of parents bonding and sharing their passions with their offspring.

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About

Credits
Date
Jan 18, 2008
Client:
Toyota
Agency:
Saatchi & Saatchi Los Angeles
Executive Creative Director:
Harvey Marco
Creative Director:
Erich Funke
ACD/CW/AD:
Scott Huebscher
Art Director:
Francisco A. De La Torre
Director of Production:
Jay Tannenbaum
Director of Integrated Production/Multimedia:
Damian Stevens
Interactive Producer:
Lee Matsunami
Content Producer:
Carolyn Casey
Production Company:
Bad Assembly
Animator/Designer:
Jimmy Walker
Animator/Flash Developer:
Scott Baggett
Flash Developer:
Nathan Holloway
Sound Design:
Scott Baggett
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