Creativity

Toyota: The All New 2008 Sequoia

Both skiing and surfing enthusiasts can enjoy Saatchi, LA's pair of web videos for Toyota that follow the snow-capped adventures of the Schmidts and the beach-combing goings-on of the Geiselmans. Promoting the new '08 Sequoia

Published on Jan 18, 2008

Editor's Pick

Both skiing and surfing enthusiasts can enjoy Saatchi, LA's pair of web videos for Toyota that follow the snow-capped adventures of the Schmidts and the beach-combing goings-on of the Geiselmans. Promoting the new '08 Sequoia, the online experience treats visitors to the Hurley-sponsored Geiselmans along with music downloads and key features of the Sequoia brand as well as The North Face-endorsed extreme skier Scott Schmidt and his brood as they take on the peaks of Montana.

Dubbed "Anything But Ordinary," the Toyota-touting webisodes will roll out in three more installments with different families according to the Saatchi camp, offering a no-holds-barred view of parents bonding and sharing their passions with their offspring.

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About

Credits

Date
Jan 18, 2008
Client:
Toyota
Agency:
Saatchi & Saatchi Los Angeles
Executive Creative Director:
Harvey Marco
Creative Director:
Erich Funke
ACD/CW/AD:
Scott Huebscher
Art Director:
Francisco A. De La Torre
Director of Production:
Jay Tannenbaum
Director of Integrated Production/Multimedia:
Damian Stevens
Interactive Producer:
Lee Matsunami
Content Producer:
Carolyn Casey
Production Company:
Bad Assembly
Animator/Designer:
Jimmy Walker
Animator/Flash Developer:
Scott Baggett
Flash Developer:
Nathan Holloway
Sound Design:
Scott Baggett

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