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Toyota: The Great American Journey

"A painted vehicle flies in the face of advertising convention," says Saatchi & Saatchi/L.A. writer Greg Farley of this 4Runner print and poster campaign, which features what he calls

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"A painted vehicle flies in the face of advertising convention," says Saatchi & Saatchi/L.A. writer Greg Farley of this 4Runner print and poster campaign, which features what he calls "hand-painted travel posters in the classic style. SUV advertising has become stagnant, employing editorial photography to reinforce a standard capability message," Farley explains. "We were charged with highlighting capability from a different angle, and we approached it from the perspective of where it can take you, instead of focusing on features " we chose to advertise the journey." This lead piece and the canyon scene are the work of Jeff Foster; the snow and river scenes are by Dave McMacken.
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About

Credits
Date
Jan 11, 2007
Executive Creative Director:
Harvey Marco
Creative Director:
Dino Spadavecchia
Art Director:
Conan Wang
Copywriter:
Greg Farley
Illustrator:
Dave McMacken
Illustrator:
Jeff Foster
Client:
Toyota
Agency:
Saatchi & Saatchi Los Angeles
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