Creativity

Toyota: The Real Deal

Damn the pixels.

Published on Aug 16, 2012

Editor's Pick

A futuristic CG cityscape serves as the setting of this fantastic 90-second film out of Saatchi London launching the Toyota GT86. The spot was directed by Stink's Adam Berg and stars a lone driver who looks like he could be the white collar version of a Grand Theft Auto character. He drives through a steely metropolis, taking in the cold surroundings as he meditates on the absence of thrills in his pixelated universe. That is, until he encounters the Toyota GT86, which ultimately helps him to break out--Truman Show-style, into the world of the real. Edith Piaf's track "Non, Je Ne Regrette Rien" adds an ironic, then appropriate, touch of romance to the scene.

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About

Credits

Date
Aug 16, 2012
Agency:
Saatchi & Saatchi London
Client:
Toyota
Executive Creative Director:
Paul Silburn
Executive Creative Director:
Kate Stanners
Copywriter:
Rob Potts
Art Director:
Andy Jex
Planner:
Tom Callard
Agency Producer:
Kate O'Mulloy
Director:
Adam Berg
Editor:
Gus Herdman
Producer:
Ben Croker
Postproduction:
Digital Domain
Postproduction:
MPC-LA
Audio Post Production:
Wave

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