Toyota: Tweet for a Sweet

Smile and tweet.

Published on Jul 02, 2012

Editor's Pick

Experiential and digital agency Mesh worked with DraftFCB Johannesburg on an interactive stunt for the Toyota Etius, which has just launched in South Africa. The agency took over an empty shop window, an using paper sculptures from artist Kelda Van Heerden and discarded pieces of plastic, toys and kitchen utensils, created a mechanism that delivered a sweet to anyone who tweeted with the hash tag #etiossmile (painted on the window outside) about what makes them smile. The stunt mirrors the theme of a TV spot by Draft for the introduction of the Etius in South Africa, in which jack-in-the-box style special effects pop up as the car does a test drive.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jul 02, 2012
Kerry Friend
Digital Strategist:
Michael Zylstra
Creative Director:
Rory Macrobert
Art Director:
Coenraad Sutton
Art Director:
Linel Louw
Digital Creative Director:
Matthys Esterhuysen

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.