Creativity

Toyota: Tweet for a Sweet

Smile and tweet.

Published on Jul 02, 2012

Editor's Pick

Experiential and digital agency Mesh worked with DraftFCB Johannesburg on an interactive stunt for the Toyota Etius, which has just launched in South Africa. The agency took over an empty shop window, an using paper sculptures from artist Kelda Van Heerden and discarded pieces of plastic, toys and kitchen utensils, created a mechanism that delivered a sweet to anyone who tweeted with the hash tag #etiossmile (painted on the window outside) about what makes them smile. The stunt mirrors the theme of a TV spot by Draft for the introduction of the Etius in South Africa, in which jack-in-the-box style special effects pop up as the car does a test drive.

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Credits

Date
Jul 02, 2012
Agency:
Mesh
Client:
Toyota
ECD/Production:
Kerry Friend
Digital Strategist:
Michael Zylstra
Creative Director:
Rory Macrobert
Art Director:
Coenraad Sutton
Art Director:
Linel Louw
Digital Creative Director:
Matthys Esterhuysen

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