Creativity

Toyota (UK): Shout Out

Rap out your rants.

Published on Jan 06, 2012

Editor's Pick

Toyota UK is inviting consumers to have a rant about something that bugs them, and have it turned into a personalized rap video, in a campaign through Saatchi & Saatchi for its Yaris model. Starting January 12, people will be able to submit their complaints in 40 characters via Facebook. The best rants will be recorded by animated rapper Gadget and puppet character Slick, who have featured in previous Yaris ads, and appear on Facebook and YouTube.

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About

Credits

Date
Jan 06, 2012
Agency:
Saatchi & Saatchi
Client:
Toyota (UK)

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