Forecasters Suffer Consequences of Inaccurate Weather Predictions in Funny Toyota Stunt

Automaker Gave Three European Forecasters a Car in Stunt for Aygo

Published on

Editor's Pick

People who enjoy weather forecaster schadenfreude will relate to this one. Del Campo Saatchi & Saatchi Madrid was behind this fun stunt for the Toyota Aygo, promoting its canvas sunroof. The agency gave a car to three well-known TV weather forecasters in Milan, Madrid and Paris for a month. The roof of the car was synchronized to each forecaster's weather prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun, 
the roof would remain open, no matter what the weather. The resulting film shows what happened.

The online ad and 30" TV edits launched over the weekend in Italy and France and will roll out across the rest of Europe.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 02, 2015
Agency:
Del Campo Saatchi & Saatchi Madrid
Chief Creative Officer:
Maxi Itzkoff
Client:
Toyota
Chief Creative Officer:
Mariano Serkin
ECD:
Ariel Serkin
ECD:
Juan Pablo Lufrano
ECD:
Rafael Santamarina
CW:
Brittany Poole
CW:
Tobias Tercic
AD:
Todd Grinham
AD:
Hernan Garcia
Producer:
Raffaella Scarpetti
Producer:
Peter Montgomery
Production Company:
Smuggler
Director:
Jamie Rafn
DOP:
Brendan Galvin
Editor:
Tim Hardy
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age