Creativity

Forecasters Suffer Consequences of Inaccurate Weather Predictions in Funny Toyota Stunt

Automaker Gave Three European Forecasters a Car in Stunt for Aygo

Published on Mar 02, 2015

Editor's Pick

People who enjoy weather forecaster schadenfreude will relate to this one. Del Campo Saatchi & Saatchi Madrid was behind this fun stunt for the Toyota Aygo, promoting its canvas sunroof. The agency gave a car to three well-known TV weather forecasters in Milan, Madrid and Paris for a month. The roof of the car was synchronized to each forecaster's weather prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun, 
the roof would remain open, no matter what the weather. The resulting film shows what happened.

The online ad and 30" TV edits launched over the weekend in Italy and France and will roll out across the rest of Europe.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Mar 02, 2015
Agency:
Del Campo Saatchi & Saatchi Madrid
Chief Creative Officer:
Maxi Itzkoff
Client:
Toyota
Chief Creative Officer:
Mariano Serkin
ECD/Production:
Ariel Serkin
ECD/Production:
Juan Pablo Lufrano
ECD/Production:
Rafael Santamarina
Copywriter:
Brittany Poole
Copywriter:
Tobias Tercic
Art Director:
Todd Grinham
Art Director:
Hernan Garcia
Producer:
Raffaella Scarpetti
Producer:
Peter Montgomery
Production Company:
Smuggler
Director:
Jamie Rafn
Director of Photography:
Brendan Galvin
Editor:
Tim Hardy

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.