Creativity

Who's Driving This Toyota? Brand Turns Prankster for New Aygo Campaign

YouTube Prankster Rahat Stars in European Spot

Published on Jun 09, 2014

Editor's Pick

Toyota teamed up with internet prankster Rahat for this spot promoting its new generation Aygo model -- the first of a pan-European campaign positioning the car as a fun drive with the (slightly edgy) tagline "Go Fun Yourself." In the film, Rahat steps into a costume built perfectly to match the car seat of the Aygo, and so there appears to be no-one driving the car. Using hidden Go-Pro cameras, the film captures the amazed reactions of drive-through employees, valets, car wash attendees, and pedestrians as the car pulls up seemingly with no driver inside. The campaign, by Saatchi and Saatchi London, is set to the track "Chelsea Dagger," by the Fratelli's and is directed by Smuggler's Jamie Rafn. It will launch in cinemas, TV, online and social in markets including the UK, France, Italy, Germany and Denmark.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 09, 2014
Agency:
Saatchi & Saatchi London
Client:
Toyota
ECD:
Kate Stanners
ECD:
Paul Silburn
Creative Team:
Brittany Poole
Creative Team:
Todd Grinham
Production Company:
Smuggler
Director:
Jamie Rafn
Editor:
Marshall Street
Producer:
Ray Leakey
Post Production:
Prodigious
Audio Post:
Grand Central

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.