Creativity

Toyota: Why Not?

Dentsu America has launched a new site for Toyota that promotes the automaker's new "Why Not?" campaign, which asks consumers to submit their own innovations in any of six different areas: safety, water, land, air, community, and energy.<

Published on Jan 19, 2009

Editor's Pick

Dentsu America has launched a new site for Toyota that promotes the automaker's new "Why Not?" campaign, which asks consumers to submit their own innovations in any of six different areas: safety, water, land, air, community, and energy.

The site for the campaign, which was developed by Freedom Interactive, features a rotating green landscape that's divided into six different sections to highlight each of the aforementioned areas. Visitors can explore each section individually to read about Toyota's specific innovation in that area and read other users' contributions as well. Within each section, you can sort user submissions by highest rated and most recent.

If you submit your own innovation by March 31st, you'll be entered in a contest that earns the user with the top idea a VIP trip to Toyota's largest U.S. plant in Kentucky and a trip to New York to meet influential innovators.

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About

Credits

Date
Jan 19, 2009
Client:
Toyota
Agency:
Dentsu America
Chief Creative Officer:
Mike Wilson
Interactive Creative Director:
Lawrence Orleck
Associate Creative Director:
Waimuk Sie
Director of Digital Production:
Susanna Graves
Web Production:
Freedom Interactive
Management Supervisor:
Scott Kilman

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