Creativity

Toyota Yaris: XBOX Live Arcade Preview

Designed in concert with Backbone Entertainment, a division of Foundation 9 Entertainment, who handled production, "Yaris" is the first free downloadable brand-sponsored title to reach XBOX Live Arcade audience, which has more than

Published on Oct 11, 2007

Editor's Pick

Designed in concert with Backbone Entertainment, a division of Foundation 9 Entertainment, who handled production, "Yaris" is the first free downloadable brand-sponsored title to reach XBOX Live Arcade audience, which has more than 7 million subscribers. The drive'n'shoot stars a customizable Yaris and works with the Live Arcade features like multiplayer, leaderboards and achievements.

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About

Credits

Date
Oct 11, 2007
Client:
Toyota Yaris
Agency:
Saatchi & Saatchi Los Angeles
Creative:
Harvey Marco
Creative:
Peter Kang
Creative:
Greg Wells
Creative:
Sam Bergen
Game Design and Development:
Backbone Entertainment
Producer:
Andrew Acerbo
Producer:
James Stanley

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