To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Toyota: Yaris

/>The new Toyota Yaris boasts many nifty featuresâ€"the most notable being a bonafide personality. "The car is mischievous," smiles copywriter Conan Wang of Saatchi & Saatchi/Los Angeles, the agency behind a multi

Editor's Pick
/>The new Toyota Yaris boasts many nifty featuresâ€"the most notable being a bonafide personality. "The car is mischievous," smiles copywriter Conan Wang of Saatchi & Saatchi/Los Angeles, the agency behind a multi-pronged campaign that touts Yaris as the vehicle of choice for hip, young drivers on a budget. "Toyota wanted something youthful, something that reflected pop culture. They wanted to talk about the product features, but also the attitude of the vehicle." To fully convey that mischievous attitude (along with other useful traits like sleek design, affordability, fuel economy and MP3 compatibility), Saatchi recruited the acclaimed London-based digital animation shop Tokyo Plastic to craft TV spots, viral clips and mobisodes, as well as L.A.-based interactive design firm Hello Design and production company Harvest Films to create a web-based digital city guide.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 03, 2006
Copywriter:
Tamara Katepoo
Interactive Producer:
Shannon Duffy
Art Director:
Kelly Kliebe
Producer:
Carolyn Casey
Producer:
Chris Crawford
Executive Producer:
Bonnie Goldfarb
Director of Photography:
Paul Laufer
Director:
Paul Laufer
Head of Interactive:
Peter Kang
Account Executive:
Janine Kanamori
QA:
Morgan Weatherford
Sound Designer:
Chris Wei
Sound Designer:
Sun An
Project Lead:
Anna Simonse
Lead Designer:
Midori Yamanaka
Design Director:
Ron Thompson
Creative Director:
Hiro Niwa
Creative Director:
David Lai
Executive Creative Director:
Harvey Marco
Creative Director:
Steve Levit
Copywriter:
Juan Bobillo
Copywriter:
Conan Wang
Art Director:
Conan Wang
Art Director:
Juan Bobillo
Agency Producer:
Jennifer Vogtmann
Executive Producer:
Damian Stevens
Animation Director:
Chris Hill
Technical Director:
James Boty
Executive Producer:
Jane Bolton
Director:
Andrew Cope
Director:
Sam Lanyon Jones
Production Company:
Harvest
Interactive Agency:
Hello Design
Production Company:
Picasso Pictures
Animation Studio:
Tokyo Plastic
Sound Design:
Tokyo Plastic and 750 Sound
Client:
Toyota Yaris
Agency:
Saatchi & Saatchi Los Angeles

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age