Toys 'R' Us Tugs at Your Heartsrings in a Holiday Ad That's About More Than Gifts

MJZ's Fredrik Bond Directs Sweet Tale of a Father and Son

By Alexandra Jardine. Published on Dec 02, 2015

Editor's Pick

The emotive holiday ads continue, and Toys 'R' Us is the latest brand to tug at our heartstrings in a spot that's not so much about filling your shopping cart with toys, but about getting what you really want for Christmas.

The spot, by BBDO Atlanta and directed by MJZ's Fredrik, tells the story of a father helping his little boy through the holiday season, from building a gingerbread house together to turning up at his school play rehearsal, perusing gifts (at Toys 'R' Us) and visiting Santa. On Christmas Day it's just the two of them unwrapping the gifts; but just as you might be wondering about all of this, there's a tear-jerking denouement that's effective even if you guessed it already.

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Dec 02, 2015
BBDO Atlanta
Chief Creative Officer Worldwide:
David Lubars
Toys R Us
Chief Creative Officer Atlanta:
Wil Boudreau
Creative Director:
Rhea Hanges
Creative Director:
Brett Baker
Associate Creative Director:
Bryan Lee
Associate Creative Director:
Chris Miller
Executive Producer:
Alberto Enriquez
Account Director:
Danielle Willett
Account Executive:
Hannah Aaronson
Group Planning Director:
Emily Viola
Senior Planner:
Nina Hensarling
Production Company:
Fredrik Bond
Roman Vasyanov
Music Producer:
Wool & Tusk

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