Creativity

Click On This Ad To Buy New Or Used Items

Used Bicycle Seats, Musical Instruments And More Can Be Purchased Via Humorous Ad

Published on Nov 05, 2013

Editor's Pick

WhybinTBWA New Zealand produced this humorous campaign to promote Trade Me, a New Zealand online marketplace that sells both new and used items. (The site wanted to highlight that it sells new items too, as it's known for trading used goods). As an interactive extension for the campaign, viewers can click on all of the "now-used" props and items that went into making the campaign, to buy them on the website's TV store - where they can also find links to their "new" equivalents. However, the toy boy isn't included.

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About

Credits

Date
Nov 05, 2013
Agency:
Whybin/TBWA - New Zealand
Client:
Trade Me
Director:
Damien Shatford
Executive Producer:
Fiona King
Producer:
Ben Dailey
DOP:
Crighton Bone
Editor:
Michael Lonsdale
Post Production:
Mandy
Post Production:
Dave McLaren
Post Production:
Andy Timms
Post Production:
Mat Ellin
Music:
Harmonic Studio
Music:
Peter Hobbs
Sound:
Liquid Studios
Sound:
Craig Matuschka
Director, Eleven:
Lauren Vosper
Account Director, Eleven:
Cassidy Meredith
Senior Consultant, Eleven:
Julia Rogan
Print Producer:
Michelle Hong
Print Producer:
Ali Vernon
Production Company:
Match Photographers
Photographer:
Vanessa Wu
Print Producer:
Emily Moon
Designer:
Chris Lewis
Retoucher:
Paul Hewson
Media:
Ikon
Media:
Ros Ross
Planner:
Sarah Hamburger
Production Company:
The Sweet Shop
Graphics:
Jim Hudson
Chief Creative Officer:
Toby Talbot
Creative Director:
Jonathan McMahon
Creative Director:
Lisa Fedyszyn
Creative:
Jonathan McMahon
Creative:
Lisa Fedyszyn
Creative:
Cece Chu
Creative:
Ryan Price
Creative:
Clemens Zlami
Creative:
Jordan Date
Digital Director:
Ross Howard
Group Account Director:
Jodi Willocks
Senior Account Manager:
Sarah Cowan
Digital Designer:
David Minty
Digital Producer:
Johannes Gertz

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