Trader Joe's: The Lost Art of the Dinner Party

Philadelphia's Stick and Move has produced a booklet for Trader Joe's, marking the specialty grocery chain's first collaboration with an ad agency, says Stick and Move ECD Steve O'Connell. "The Lost Art of the Dinner Party" is intended to t

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Philadelphia's Stick and Move has produced a booklet for Trader Joe's, marking the specialty grocery chain's first collaboration with an ad agency, says Stick and Move ECD Steve O'Connell. "The Lost Art of the Dinner Party" is intended to transform said social occasion "from an overwhelming frenzy into a fun, easy-to-throw experience," he explains. The booklet offers tips on invitations, table settings, ambiance, party themes and menu selection, and, of course, it showcases Joe's products. In addition, there's a section devoted to picking the right music for the evening; readers are directed to an URL that features Trader Joe iMixes created specifically for dinner parties, and users can link directly to the iTunes store for downloads. "People are so consumed with the newest, hottest restaurant these days, that they forget the true joy that comes from having friends over to your house for dinner," says O'Connell. "The dinner party is such an untapped area; given how dedicated Trader Joe's is to the food shopping and eating experience, it was a natural fit." The booklets are available in stores in Philadelphia and Chicago as a prelude to possible national distribution. Some pages from "The Lost Art of the Dinner Party" are seen here.
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About

Credits
Date
Mar 29, 2007
Client:
Trader Joe's
Agency:
Stick and Move
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