Sign Your Steaks With This Personalized Grill Tool, Courtesy of JWT and Tramontina

Campaign for Cookwear Brand Allows You to Put Your Name On Your BBQ Masterpieces

Published on

Editor's Pick

If you're stuck for a Father's Day gift, this concept from Brazil sounds like an excellent idea-- even better, perhaps than a hot dog in bed?

For Brazilian cookware company Tramontina, JWT Brazil has created a personalized "signature iron" that allows people to brand their grilled foods with their own name. This gorgeously produced promotional film shows Argentine cook Francis Mallman doing some serious grilling with a tool that the agency fashioned for him; however, consumers can also order one of their own by going to Tramontina's "T store" in Rio de Janeiro (they'll come as a free promotional product if people purchase other barbecue products at the store). The tools have also been sent to chefs including Adam Perry Lang, Wolfgang Puck, Thomas Keller, Daniel Boulud and Pat LaFrieda.

The tool is that latest out-there idea from the agency-client team, who last came out with the Bible of Barbecue, a book whose pages were made of ingredients you could use on the grill.

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About

Credits
Date
Jun 09, 2015
Agency:
JWT - Brazil
Chief Creative Officer:
Ricardo John
Client:
Tramontina
Head of Art:
Fábio Simões
Copywriter:
Rodrigo Rocha
Copywriter:
Erick Mendonça
Copywriter:
Fernando Duarte
Copywriter:
Lucas Tristão
Art Director:
Diego Vieira
Art Director:
Brunno Cortez
Art Director:
Robison Mattei
Creative Director:
Diego Wortmann
Creative Director:
Mariana Borga
Creative Director:
Erick Rosa
Planning:
Barbara Zachi
Planning:
Fernand Alphen
Planning:
Juliana Maaz
Planning:
Mariana Quintanilha
Brand Leader:
Lilian Chwartzmann
Client Service:
Camila Roveda
Client Service:
Fabricio Soares
Client Service:
Fernanda Knijnik
Media:
Aline Moda
Media:
Camila Rodrigues
Media:
Gian Silva
Media:
Lucas Cavalcante
RTV Director:
Márcia Lacaze
Agency Producer:
Daniele Pizzo
Graphic Producer:
Flavio Colella
Graphic Producer:
João Ricardo
Graphic Producer:
Josiane Toniolo
Graphic Producer:
Flavio Schafer
Production Company:
Santa Transmedia
Director:
Gustavo Gripe
Direction Assistant:
Patrícia Jaeger
Photography Director:
Fernando Bertolucci
Art Direction:
Letícia Bueno
Producer:
Rafael Klein
Producer:
Renata Munaretto
Edition:
Gabriel Honzik
Finishing:
Santa Transmedia
Sound Production Company:
Antfood
Sound Production:
Pedro Botsaris
Sound Production:
Lou Schmidt
Sound Production:
Vini Nunes
Sound Production:
Wilson Brown
Photography:
Leticia Remião
Client Approval:
Marcos Grespan
Client Approval:
Rosane Fantinelli

See more credits

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