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This BBQ Bible Has a Page Made of Salt, and Another That Turns into a Chopping Board

Tramontina Creates 'Bible of Barbeque'

Editor's Pick

We have seen books you can use to filter water. Now, check out one with pages you can actually cook with. Brazilian kitchen supplies brand Tramontina capitalizes on the country's obsession with barbeque with "The Bible of Barbeque," a tome by JWT Brazil that helps you by offering up pages that can be used to roast that meat just so.

One page is made entirely out of coal, while another is made of salt. One is a sharpening page, while the cover is wooden and can be used as a chopping board. There's even a page that turns into an apron.

50 books have been made, with 20 given to Tramontina clients as gifts, and 30 delivered to BBQ chefs in Brazil. 2,000 more are set to be produced -- simplified versions with fewer usable pages -- which will be sold in bookstores.

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About

Credits
Date
Apr 28, 2014
Agency:
JWT - Brazil
Chief Creative Officer:
Ricardo John
Client:
Tramontina
Creative Director:
Erick Rosa
Creative Director:
Diego Wortmann
Head of Art:
Fabio Simoes
Art Director:
Lucas Reis
Copywriter:
Sleyman Khodor
Copywriter:
Patrick Matzenbacher
Copywriter:
Lucas Tristao
Copywriter:
Fernando Duarte
Photography:
Regis Fernandez
Illustration:
Estudio Olho Bala
Illustration:
Lucas Reis
Production Company:
Santa Transmedia
Director:
Gustavo Gripe
Motion Designer:
Guilherme Krolow
Motion Designer:
Filipe Birck
Director of Photography:
Raul Krebs
Audio Production:
Antfood
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