Creativity

Transport Accident Commission Victoria: Rename Speed

Speed takes action

Published on Jan 18, 2011

Editor's Pick

Speed, Australia will henceforth be known as Speedkills, thanks to a social media campaign from Naked.

The campaign saw Speed take road safety into its own hands promising to change its name to Speedkills upon reaching 10,000 Likes on Facebook.

The campaign was successful out of the gate, with the cause racking up 20,000 Likes and counting on its Facebook page.

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