Transport Accident Commission Victoria: Rename Speed

Speed takes action

Published on

Editor's Pick

Speed, Australia will henceforth be known as Speedkills, thanks to a social media campaign from Naked.

The campaign saw Speed take road safety into its own hands promising to change its name to Speedkills upon reaching 10,000 Likes on Facebook.

The campaign was successful out of the gate, with the cause racking up 20,000 Likes and counting on its Facebook page.

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About

Credits
Date
Jan 18, 2011
Agency:
Naked Communications Melbourne
Client:
Transport Accident Commission Victoria
Category
Latest Creativity News on Ad Age

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