Creativity

Transport for London: Cycle Safety

You've got to look harder....

Published on Mar 12, 2008

Editor's Pick

. . in order to see what's really going on in this spot for Transport London out ot WCRS and directed by Chris Palmer, meant to illustrate how selective our attention can be--and the risk that poses to others on the road. The spot seems to be a play off this experiment from the University of Illinois Visual Cognition Lab.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 12, 2008
Agency:
WCRS London
Executive Creative Director:
Leon Jaume
Creative Director:
Yan Elliott
Client:
Transport for London
Creative Director:
Luke Williamson
Art Director:
Kit Drayman
Art Director:
Vince Chasteauneuf
Copywriter:
Tom Spicer
Copywriter:
Simon Aldridge
Director:
Chris Palmer
Production Company:
Gorgeous Enterprises

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.