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Transport for London: Cycle Safety

You've got to look harder....

Editor's Pick
. . in order to see what's really going on in this spot for Transport London out ot WCRS and directed by Chris Palmer, meant to illustrate how selective our attention can be--and the risk that poses to others on the road. The spot seems to be a play off this experiment from the University of Illinois Visual Cognition Lab.

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About

Credits
Date
Mar 12, 2008
Agency:
WCRS London
Executive Creative Director:
Leon Jaume
Creative Director:
Yan Elliott
Client:
Transport for London
Creative Director:
Luke Williamson
Art Director:
Kit Drayman
Art Director:
Vince Chasteauneuf
Copywriter:
Tom Spicer
Copywriter:
Simon Aldridge
Director:
Chris Palmer
Production Company:
Gorgeous Enterprises
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