Creativity

A Shocking PSA Reminds Teens To Drive Slower

Transport for London Targets Young Men In Harrowing Spot

Published on Jun 02, 2014

Editor's Pick

A new PSA from Transport for London takes a brutally shocking approach to get across its message to young men that speeding kills. The ad, to be shown at cinemas as well as online, shows a group of friends in a car having a good time as the driver introduces them one by one. Even if you've guessed it's a PSA by now, the sense of foreboding grows as you watch, and the ending is still powerful. The spot is by M&C Saatchi, and will be accompanied by GIFs, Vines and other related content targeted toward a young male audience.

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About

Credits

Date
Jun 02, 2014
Agency:
M&C Saatchi
Client:
Transport for London

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