Creativity

Stylish Posters Urge Londoners To Staycation in the City

Transport for London Launches Campaign to Make the Most of its Off-Peak Fares

Published on Jul 31, 2014

Editor's Pick

As Londoners look for ways to get out of the capital in this unusually hot summer, Transport for London is urging them to stay -- and make the most of their off-peak travel fares to have some unexpected city adventures. Agency M&C Saatchi commissioned six illustrators to design a poster in their own unique style, advertising destinations such as parks, zoos and museums with captions such as "Travel Around the World: Without Leaving London" and "Enjoy the Countryside: Without Leaving London." The resulting executions are eye-catching and stylish.

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About

Credits

Date
Jul 31, 2014
Agency:
M&C Saatchi London
Business Director:
Mark Newnes
Client:
Transport for London
Copywriter:
Gary Arnold
Art Director:
Neil Richie
Creative Director/Head of Art:
Grant Parker
Creative Director:
Mark Goodwin
Planner/CSU Director:
Cressida O'Shea
Illustrator:
Jack Hughes
Illustrator:
Jack Hudson
Illustrator:
Rob Bailey
Illustrator:
Daniel Frost
Illustrator:
Miguel Montaner
Illustrator:
Stanley Chow
Media Agency:
MEC
Media Planner:
Gavin Laisby
Audio Post Production:
Jungle Studios

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