Creativity

Travel Channel: Hand-Lettered Travelers

Never mind The Accidental Tourist; DavidandGoliath is making a quite deliberate effort to put armchair global trekkers in the thick of the travel action, even if it requires a quite deliberate reading effort. "In relaunching t

Published on May 12, 2006

Editor's Pick

Never mind The Accidental Tourist; DavidandGoliath is making a quite deliberate effort to put armchair global trekkers in the thick of the travel action, even if it requires a quite deliberate reading effort. "In relaunching the Travel Channel network, we wanted to create a print campaign that felt experiential," explain ACDs Ben Purcell and Simon Tuplin. "By forming the copy in the shape of a person, this campaign invites viewers to join in and take part in unique travel experiences. Whether it

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 12, 2006
Illustrator:
Mark Allen
Photographer:
David Alan Harvey
Art Buyer:
Barb Sanson
Art Director:
Ron Tapia
Copywriter:
Kristen Landgrebe
Copywriter:
James King
Associate Creative Director:
Simon Tuplin
Associate Creative Director:
Ben Purcell
Chief Creative Officer:
David Angelo
Client:
Travel Channel
Agency:
David&Goliath

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.