Travel Channel: Hand-Lettered Travelers

Never mind The Accidental Tourist; DavidandGoliath is making a quite deliberate effort to put armchair global trekkers in the thick of the travel action, even if it requires a quite deliberate reading effort. "In relaunching t

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Never mind The Accidental Tourist; DavidandGoliath is making a quite deliberate effort to put armchair global trekkers in the thick of the travel action, even if it requires a quite deliberate reading effort. "In relaunching the Travel Channel network, we wanted to create a print campaign that felt experiential," explain ACDs Ben Purcell and Simon Tuplin. "By forming the copy in the shape of a person, this campaign invites viewers to join in and take part in unique travel experiences. Whether it
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About

Credits
Date
May 12, 2006
Illustrator:
Mark Allen
Photographer:
David Alan Harvey
Art Buyer:
Barb Sanson
Art Director:
Ron Tapia
Copywriter:
Kristen Landgrebe
Copywriter:
James King
Associate Creative Director:
Simon Tuplin
Associate Creative Director:
Ben Purcell
Chief Creative Officer:
David Angelo
Client:
Travel Channel
Agency:
David&Goliath
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