nation, creating a Google mash-up of their locations just seemed like a natural fit," says Ari Elkouby, interactive art director at Fallon, Travelers' agency of choice. "The combination of an intuitive search experience with the addition of a human element has made finding an insurance agent both simple
and rewarding." The Fallon folks also installed a tool that allows users to manually enter specific addresses to locate their indie agent. While it lacks the serendipitous zing of the TV work, Travelers' Agent Finder suitably syncs up with its traditional counterparts.