Creativity

How Far Are You From a Shark? Travelocity Can Help

Travel Site Capitalizes on Shark Week Fever With Interactive Site

Published on Aug 11, 2014

Editor's Pick

If sharks really freak you out, Travelocity can help. Massive dorsal fins are on everyone's mind in the US this week, thanks to Discovery Channel's Shark Week, so the travel booking site created HowFarAmIfromSharksRightNow.com. The site shows you exactly where your nearest sharks are, so you can plan a destination based on whether you fear or love the creatures. Pins on the map will highlight shark-free places (although bear in mind it only works for users in the US) and naturally you can share all of this Facebook, Google+ and Twitter followers. Agency McKinney created the site, capitalizing on Shark Week fever.

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About

Credits

Date
Aug 11, 2014
Agency:
McKinney
Chief Creative Officer:
Jonathan Cude
Client:
Travelocity
Associate Creative Director/Copywriter:
Stevie Archer
ACD/Art Director:
Meg Sewell
Copywriter:
Rick Morrison
Creative Technologist:
Nick Jones
Interactive Producer:
Andy Ives

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