Tree Top: Cool

A sense of wonder.

Published on

Editor's Pick

When kids call something "cool," it can mean a lot. In fact, in some cases, it's the ultimate stamp of approval. Cole & Weber United and directorial trio Everynone produce this touching spot for apple juice brand Tree Top.

It's the first TV effort for the company in 30 years, and shows kids going through a wide range of new experiences -- from the moment you held a conch up to your ear to the one where you touched a baby turtle. Filmed with a retro look in a mock documentary style, the spot is a good play, both for kids that have yet to lose that sense of wonder, and for adults that long for a bit of nostalgia.

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About

Credits
Date
Apr 06, 2012
Agency:
Cole & Weber United
Client:
Tree Top
ECD:
John Maxham
ACD:
Todd Derksen
Senior Copywriter:
Jesse Dillow
EP:
Pete Anderson
Director Business Strategy:
Nick Hunt
Project Manager:
Dee Dee Jones
Production Company:
Everynone
Production Company:
Epoch Films
Director:
Will Hoffman
Director:
Daniel Mercadante
Director:
Julius Metoyer
EP:
Lisa Margulis
EP:
Vieve Haag
Editor:
Collective
Editor:
Kelly Vander Linda
Category
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