Creativity

Triboard: Wave

Cans of "Wave" Promoted Izeber 50 Buoyancy Jacke

Published on Jun 12, 2015

Editor's Pick

To promote its new Izeber 50 jacket, a padded jacket that also acts as a buoyancy jacket, French brand Tribord pranked yachters by offering them free promotional cans of an apparently brand new drink called "Wave." Only, it wasn't a real drink -- it was canned seawater.

French agency Rosapark created the "product" and then took it to Marseille to hand out to people on board yachts at a marina. Of course they spat it out (the video shows some funny reactions), but when they turned the can around they read slogan "Make this your last taste of drowning" together with a picture of the jacket. Each person who gamely tried the "drink" got a 30% discount voucher for the jacket for use in Decathlon stores.

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About

Credits

Date
Apr 23, 2015
Agency:
Rosapark
Client:
Tribord
Creative Director:
Jamie Standen
Creative Director:
Mark Forgan
Co-Founder:
Gilles Fichteberg
Co-Founder:
Jean-Francois Sacco
Art Director:
Julien Saurin
Copywriter:
Nicolas Gadesaude
Project Manager:
Rozenn Traineau
Co-Founder:
Jean-Patrick Chiquiar
Case Director:
Hugues de la Brosse
Producer:
Fleur Robin

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