Trident Brazil is getting famous Brazilian comedienne Sabrina Sato to pretend to be a frog and lick people's packets of gum, in a stunt through Espalhe Guerilla Marketing. If that isn't surreal enough for you, check out the Trident Brazil websitetomorrow night where "Sapabrina" (translated as 'FrogSabrina'), will interact with fans on Facebook and Twitter (@trident_brasil) distributing virtual licks as part of a game on the site. On Friday afternoon, the real Sato will lick customers' gum packets at retail outlet Fnac Paulista in Sao Paulo, to turn them into 'lucky charms'. The event is a culmination of a packaging promotion called "Vida Astro" (Star's Life), created by agency F/Nazca. In the TV commercial, Sato plays a frog a toad that picks up Trident packs, increasing her chances of winning the contest.
Espalhe continues to wow us with out of the box stunts that break through the social media space. Check out our Creativity 50 coverage to find out how they do, what they do.