Gum-Chewing to Music Earns You Points in Trident Game

Can you feel the beat?

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Badillo Saatchi & Saatchi Puerto Rico makes gum chewing more fun with "Jam," an event in Puerto Rico that brought together avid gum-chewers and asked them to chew along to music. A hardware controller measured chewing action via Arduino, and those who chewed to the rhythm of the music won points. 

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About

Credits
Date
Jun 04, 2013
Agency:
Badillo Saatchi & Saatchi
Client:
Trident
Executive Creative Director:
Juan Carlos Rodriguez
Creative Director:
Pedro Perez
Creative Director:
Mariano German
Art Director:
Cristina Burckhart
Art Director:
Fernando Suarez
Digital Creative Director:
Claudio Chea
Visual Effects:
Fernando Rodriguez
Digital Project Manager:
Rachel Hernandez
Digital Creative:
Jose Velez
Group Account Director:
Edgardo Palerm
Account Director:
Cristina Torruella
Music and Sound Production:
Denes Pagan
Web Development:
Raul Rodriguez
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