Creativity

Trident: Pet Shop

A way to kill the routine.

Published on Oct 24, 2012

Editor's Pick

Queen's "Bohemian Rhapsody"might be considered a stale song to use in commercials at this point, but becomes ever so fresh coming out of the mouths of a school of adorable goldfish in this new spot for Trident out of F/Nazca Saatchi & Saatchi and directed by Stink's Jones+Tino, the team behind Nike's celebrated "Addiction" spot. Unlike "Addiction," however, this spot's all light and fun, showing the new perspective that chewing on a stick of Trident brings to a young man sitting through the tedious process of getting his dog groomed.

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About

Credits

Date
Oct 26, 2012
Agency:
F/Nazca Saatchi & Saatchi
Client:
Trident
Creative Director:
Fabio Fernandes
Creative Director:
Eduardo Lima
Head of Art:
Joao Linneu
Copywriter:
Eduardo Lima
Art Director:
Joao Linneu
Art Director:
Rodrigo Castellari
Art Director:
Theo Rocha
Director:
Jones+Tino
Production Company:
Stink Sao Paulo
Assistant Director:
Luiz Otavio Machado
Executive Producer:
Adriano Costa
Producer:
Murillo Barskeville
Producer:
Karin Nantes
Art Director:
Daniel Flaksman
Director of Photography:
Andre Faccioli
Postproduction:
Clan VFX
Editor:
Jones+Tino
Sound:
Tentaculo
Sound Design/Arrangement:
Ed Cortes

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