Some startups are immensely successful. But some do fail. TriNet, a HR partner for startups, gets this message across via a cool outdoor campaign out of TDA Boulder.
The agency transformed empty storefronts in cities like Palo Alto, San Francisco and Austin into what looked like the former homes of now-defunct startups. But when you looked closer, a TriNet message on the door of each "closed" business explained that while some startups are doomed to fail, others need a little help from TriNet to succeed.