Creativity

Triodos Bank: Happiness Up, Greed Down

Long on happiness.

Published on Sep 13, 2011

Editor's Pick

To promote Triodos' message of sustainable banking, Dawn Amsterdam helped the bank take over the NASDAQ ticker with its own versions of stocks. The regular tickers were replaced by "stocks" like happiness, culture, nature and greed, to show that the regular stock market should not be indicative of our happiness and satisfaction levels.

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About

Credits

Date
Sep 13, 2011
Agency:
Dawn - Amsterdam
Client:
Triodos Bank

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