Triodos Bank: Happiness Up, Greed Down

Long on happiness.

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Editor's Pick

To promote Triodos' message of sustainable banking, Dawn Amsterdam helped the bank take over the NASDAQ ticker with its own versions of stocks. The regular tickers were replaced by "stocks" like happiness, culture, nature and greed, to show that the regular stock market should not be indicative of our happiness and satisfaction levels.

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Sep 13, 2011
Dawn - Amsterdam
Triodos Bank
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