Copier Firm Boosts Sales 500% with Twitter Effort

Copied clients' tweets at high speed to promote fast copy times.

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In Germany, business to business photocopier machine producer Triumph Adler managed to boost its sales 500% with a Twitter-based campaign through Ogilvy & Mather Frankfurt that boosted awareness of its fast copying speeds. It created a Twitter account, and then copied the tweets of its clients immediately as they appeared, with the message "Copies Faster". It copied more than 50,000 tweets over three months and got a 10% click through rate from prospective clients, while 20 per cent became followers of the brand on Twitter.

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About

Credits
Date
May 06, 2013
Agency:
Ogilvy & Mather Frankfurt
Chief Creative Officer:
Stephan Vogel
Client:
Triumph Adler
Executive Creative Director:
Matthias Storath
Creative Director:
Tolga Buyukdoganay
Art Director:
Tolga Buyukdoganay
Art Director:
Hendrik Frey
Art Director:
Albert Chan
Text:
Philip Weinberg
Text:
Hugo Veiga
Text:
Bent Kroggel
Account Director:
Jonas Bailly
Management Supervisor:
Yves Rosengart
Account Manager:
Sarah Nawroth
Programmer:
Ralf Zimmermann
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