Creativity

Copier Firm Boosts Sales 500% with Twitter Effort

Copied clients' tweets at high speed to promote fast copy times.

Published on May 06, 2013

Editor's Pick

In Germany, business to business photocopier machine producer Triumph Adler managed to boost its sales 500% with a Twitter-based campaign through Ogilvy & Mather Frankfurt that boosted awareness of its fast copying speeds. It created a Twitter account, and then copied the tweets of its clients immediately as they appeared, with the message "Copies Faster". It copied more than 50,000 tweets over three months and got a 10% click through rate from prospective clients, while 20 per cent became followers of the brand on Twitter.

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About

Credits

Date
May 06, 2013
Agency:
Ogilvy & Mather Frankfurt
Chief Creative Officer:
Stephan Vogel
Client:
Triumph Adler
Executive Creative Director:
Matthias Storath
Creative Director:
Tolga Buyukdoganay
Art Director:
Tolga Buyukdoganay
Art Director:
Hendrik Frey
Art Director:
Albert Chan
Text:
Philip Weinberg
Text:
Hugo Veiga
Text:
Bent Kroggel
Account Director:
Jonas Bailly
Management Supervisor:
Yves Rosengart
Account Manager:
Sarah Nawroth
Programmer:
Ralf Zimmermann

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