Creativity

This Compelling Film Will Wake You Up to Realities of Today's Media Landscape

Branding Agency Troika Asks 'What if' About Things That Are Already Happening

By Ann-Christine Diaz. Published on Jun 15, 2016

Editor's Pick

If you haven't woken up to the realities of today's media landscape, this film will help. Created out of branding and marketing agency Troika, it asks some compelling questions that (if you've been paying attention at all lately) are already being answered by various media industry headlines.

Opening with HBO's iconic static backdrop, it asks "What if the original premium network cuts its own cord to keep up with the new kid in town," and then goes on to recast that idea within the framework of Netflix's signature red. The film then displays some surprising statistics, pitting HBO's $2 billion in 2016 original content spending against Netflix's $6 billion.

The video continues with how other new challengers like Snapchat, Vice and even John Oliver are shifting the balance of power and influence in the media and culture.

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About

Credits

Date
Jun 15, 2016
Agency:
Troika
Client:
Troika

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