Tropicana: Arctic Sun

Survivors of 30 Days of Night get sun and OJ

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BBDO Toronto made the sun shine on Inuvik, Northwest Territories, raising a 36 foot wide helium balloon over the northern town as it emerged from weeks of darkness

The marketers also provided a free carton of Tropicana to every household in the community. The effort is part of the brand's new Brighter Mornings for Brighter Days campaign.

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About

Credits
Date
Feb 26, 2010
Agency:
BBDO Toronto
Client:
Tropicana
Creative Director:
Ian MacKellar
Copywriter:
Adam Bailey
Art Director:
John Terry
Agency Producer:
Dena Thompson
Planner:
Dino Demopoulos
Production House:
Film Group-Vancouver
Production House:
Radke Film Group Toronto
Director:
Samir Mallal
Executive Producer:
Michael Haldane
Director of Photography:
Chris Mably
Editorial Company:
Bijou Editorial
Editor:
Ross Birchall
Music:
Apollo Studio
Sound Design:
Apollo Studio
Studio:
Cherry Beach Studio
Engineer:
Inaam Haq
Music:
"The Great Escape" by Patrick Watson
Sound Design:
Ross Birchall
Sound Design:
Didier Tovel
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