Tropicana: Energie Naturelle

The power of oranges

Published on

Editor's Pick

DDB Paris created this billboard, which is completely powered by oranges, for Tropicana. Electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current.

DDB has more in store with the orange-powered campaign; all will be revealed next month.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 30, 2011
Agency:
DDB Paris
Client:
Tropicana
Production Company:
unit9
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age