Home Gallery Print (video) Tropicana Energie Naturelle Tropicana: Energie Naturelle The power of oranges Published on Mar 30, 2011 Editor's Pick DDB Paris created this billboard, which is completely powered by oranges, for Tropicana. Electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current. DDB has more in store with the orange-powered campaign; all will be revealed next month. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMar 30, 2011Agency:DDB ParisClient:TropicanaProduction Company:unit9 Tagsdrinks CategoryAmbient! Latest Creativity News on Ad Age See the Spot: Kiddie Academy Uses Historical Icons to Inspire Imagination The 10 Best Branded Content Partnerships of 2016 'Rejected' No More: Burger King, Pepsi Team Up in Argentina Related work Tropicana: The Good Part of N.Y. Mornings P. 2 -- 2 DDB New York Tropicana: The Good Part of N.Y. Mornings P. 2 -- 1 DDB New York Tropicana: N.Y. Mornings -- 1 DDB New York Want to see your work in our gallery? Submit now
